Challenge
Duvel Moortgat turned to WE LIKE YOU for managing their social media channels, with the primary goals of bringing the community to life and producing engaging content.
Audience
From the biggest Duvel fans to those who enjoy a beer on the terrace, Duvel Moortgat serves a wide range of people and ages. We aim to reach these audiences with beautiful images that inspire the desire for a new memory with a Duvel, Liefmans or Chouffe in hand. Whether with friends, at a festival, or during a delightful dinner.
Approach
The different beer brands each require a different approach due to their varying target audiences. While Liefmans attracts a more feminine audience with its sweet beer, we focus on the enjoyment of a delicious strong beer with Duvel. Chouffe, on the other hand, is the perfect beer for food pairings.
Result
With Duvel Moortgat, we have succeeded in producing engaging content and bringing the community to life. This was achieved by using beautiful imagery, sharing inspiring moments, and heavily focusing on user-generated content.
