VAN IN is the biggest, educational publisher in Belgium. They distribute books starting from kindergarten to even adult education. We focus most on the separate Facebook page for high school education. The main goal here is to educate VAN IN’s fans with tips & tricks and keep them up to date about the newest books and learning tools.
The audience we target for VAN IN are mostly teachers and a students. However, there’s also useful information for the parents of course.
Looking at the audience, we focus on Facebook for this client. We keep their fanbase interested with animated videos and a lot of teacher minded content. Every weekend we share a poem about the life as a teacher for example.
Because of the specific, educational content we create a lot of engagement opportunities for teachers. With that said, every subject has its own visual appearance to make sure all our posts are very clear and bring the audience the information they want and need.