Challenge
Warande Shopping Beveren wants to increase foot traffic and boost engagement among a younger, social media-savvy audience. The challenge is to showcase the variety of stores and the vibrant shopping experience in a way that would captivate and entertain on TikTok.
Audience
Our primary audience is Gen Z and Millennials – digital natives who live and breathe social media. But we don’t want to forget the older target groups.
Approach
We crafted a dynamic TikTok strategy that highlights the unique offerings of the Shopping Street. Leveraging trending sounds, challenges, and formats to ensure maximum visibility and relatability.
Result
Our TikTok channel experienced a significant boost in followers and engagement, with videos receiving thousands of views, likes, and comments.
TikTok
+3mil video views