Warande Shopping

Name: LUNAR
Price range: $

At Warande Shopping Beveren, shopping is more than just a spree – it's a social spree! We decided to make this haven of shopping even more engaging by taking it to TikTok, turning the usual shopping experience into a scroll-stopping adventure. 🛍️

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Challenge

Warande Shopping Beveren wants to increase foot traffic and boost engagement among a younger, social media-savvy audience. The challenge is to showcase the variety of stores and the vibrant shopping experience in a way that would captivate and entertain on TikTok.

Audience

Our primary audience is Gen Z and Millennials – digital natives who live and breathe social media. But we don’t want to forget the older target groups.

Approach

We crafted a dynamic TikTok strategy that highlights the unique offerings of the Shopping Street. Leveraging trending sounds, challenges, and formats to ensure maximum visibility and relatability.