Challenge
APOK is a leading supplier of roofing materials in Belgium, renowned for its wide range of products and exceptional service. Despite offering the same materials as its competitors, APOK wanted to stand out by emphasizing its unique selling propositions (USPs). The primary KPI for this campaign was to evaluate its reach.
Audience
APOK's target audience includes professional roofers and contractors of all experience levels. From newcomers looking for comprehensive training to seasoned professionals seeking reliable and customized roofing solutions, APOK caters to everyone. The campaign aimed to reach this diverse audience through targeted ads on Facebook and LinkedIn, platforms where both individual professionals and larger roofing companies are active.
Approach
APOK prides itself on its close-knit community and commitment to quality. We aimed to capture this essence in our digital campaign by showcasing the four key USPs by implementing humor. Using a mix of engaging content formats, including images, videos, and animations on Instagram, Facebook, TikTok and Google ads.
Result
In 2024 we gained 1,6 million impressions via a reach campaign, 11,5k people through a brand awareness campaign and 3.847 clicks to the website. The increased visibility and positive brand perception led to a growth in customer inquiries, enhanced brand loyalty, and ultimately, a stronger market position for APOK in the competitive roofing industry.
meta
785.985 accounts
3.847 landing page views
+4,9mil impressions