Challenge
If you’d ask us, Hawaiian is the definition of a Belgian success story. The team behind the restaurant chain only started off in 2019, and until today no less than 42 locations have opened their doors — in Belgium and in the Netherlands. Hawaiian is also what we call a ‘love brand’: a company that offers its audience fast but healthy food in a fun and exciting way, without ever acting pedantic. A brand that needs a clear social media strategy that fits this philosophy like a glove, which we gladly provide since January 2021!
Audience
The audience we target for Hawaiian is people looking for a healthy alternative for the fast food that surrounds us these days. The main focus group of the brand consists of people between 18 and 30, but of course, Hawaiian's delicious bowls are here for everyone.
Approach
Looking at the audience, we focus on Instagram, TikTok and Facebook for this client. Funny trends, catchy videos and authentic influencers are a main focus here, combined with a solid advertising strategy and a very personal community management.
Result
Hawaiian’s channels have been booming ever since we started working on them, with their TikTok channel as the best example. We reach more than 3 million people on a monthly basis, with more than 500 thousand engagements per month on Instagram, TikTok and Facebook as a result.
meta
+230k engagements
+1.2mil impressions
+16k brand awareness
TikTok
+7k new followers
+4,6mil video views
+8k website clicks
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results Q1 2024
budget 8.500 euro