Challenge
Dr. Oetker is a household name known for its quality baking products. As their online community grew, they needed a reliable partner to manage the influx of questions, feedback, and interactions on their social media platforms. Consistency in reposting user-generated content and engaging with their active community, especially during campaign periods, was essential to maintain their strong online presence.
Audience
From baking enthusiasts to professional chefs, Dr. Oetker's audience is diverse and passionate about their products. We aim to engage with everyone from home bakers sharing their first cake to experienced cooks showcasing their culinary creations. Our goal is to ensure each community member feels valued and heard across all social media channels.
Approach
Dr. Oetker values its community and strives to create a warm, engaging atmosphere online. To achieve this, we focus on timely and thoughtful responses to questions and feedback, ensuring every interaction reflects Dr. Oetker's commitment to quality and customer satisfaction. We consistently repost user-generated content, celebrating the creativity of their followers and fostering a sense of belonging. During campaign periods, we ramp up our efforts to manage the increased activity, ensuring every member of the community gets the attention they deserve.
Result
With our dedicated community management, Dr. Oetker's social media channels have become vibrant hubs of activity and engagement. Customer queries are promptly addressed, feedback is thoughtfully considered, and user-generated content is consistently celebrated. The enhanced online presence has not only strengthened the bond with existing customers but also attracted new followers, contributing to the brand's ongoing success.
building your community
positive and accessible brand
customer insights
higher lifetime customer value
algorithm will boost interaction
