Challenge
The (electric) car market is in constant motion, but it's not every day that two exciting new players make their debut. Enter OMODA and JAECOO, subsidiaries of the renowned Chinese parent company Chery, poised to make a strong entrance into the Belgian market. To ensure a successful launch, the marketing team sought the right partners to help navigate this competitive landscape. WE LIKE YOU was brought on board to provide the strategic and practical support needed to make their launch a success.
Audience
OMODA and JAECOO aim to capture the attention of both eco-conscious drivers and tech-savvy, young professionals who are eager to embrace the future of electric driving. With a focus on younger demographics, our target platforms include YouTube, TikTok, and Instagram Reels, where video content can truly shine and engage potential customers.
Approach
We began by laying the groundwork for content creation, covering everything from shoots and graphic design to detailed content calendars. All content is managed through Kontentino, a user-friendly platform that ensures seamless communication and allows for easy feedback and adjustments.
But content creation is only half the battle; tracking and understanding the impact of our efforts is crucial. That’s why we provide a comprehensive, interactive report each month via Looker Studio, leveraging SuperMetrics to deliver clear insights into the organic reach and engagement of our social media efforts. These results are discussed in monthly virtual meetings — offering the perfect opportunity to share feedback, learnings, and plan for the future. And with our 24/7 dashboard access, the client can monitor performance at any time.
Result
By delivering strategic content that resonates with the target audience and ensuring transparent, real-time reporting, WE LIKE YOU is helping OMODA and JAECOO accelerate their journey into the Belgian market. The launch is well on track, with compelling content driving engagement across key platforms and detailed insights guiding ongoing strategies. With a strong foundation in place, these two brands are ready to charge ahead and make their mark in the electric vehicle market.