Challenge
Purasana sought to strengthen its brand presence online, engage a wider audience, and effectively communicate the benefits of its extensive product range. The challenge was to create a compelling social media strategy that resonates with health enthusiasts and educates potential customers about the advantages of incorporating natural supplements into their daily routines.
Audience
The primary audience includes health-conscious individuals, fitness enthusiasts, and those interested in natural and organic nutritional products. Additionally, Purasana targets consumers looking to improve their overall wellness through high-quality supplements.
Approach
Regular posts highlighting the benefits of Purasana’s products, usage tips, and customer success stories. But also partnering with health influencers and professional athletes to broaden the reach and credibility of Purasana’s products.
Result
Through the years we reached a notable rise in followers and engagement across Instagram and TikTok. Since a few months we are not only focusing on content creation, but also community management which gives us the chance to increase the engagements with the fans and followers.
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+9 mil views
+3 mil people reached
