Challenge
As a part of Tempora, a Belgian agency and European leader in design, production, promotion and management of exhibitions and cultural facilities, the WOM has a lot of potential for becoming one of Brussels’ most popular museums for families with younger children and school groups. To make sure the right audience hears about this amazing experience, social media would be the way to go!
Audience
As the World of Mind museum is located in Brussels, the heart of Belgium, tourists are quite a big focus point for the brand. Besides that, they also hope to attract young families, primary schools, and of course everyone else who’s looking for a fun and educational time!
Approach
A robust social media strategy across Facebook, Instagram, and TikTok was essential, both paid and organic. We produced captivating visuals, collaborated with influencers, and timed ad campaigns to coincide with school holidays, creating a nice symbiosis between the online and offline marketing channels.
Result
WOM's social media presence exploded with vibrant content, garnering millions of TikTok views and establishing the museum as a must-visit destination.
Google Ads
ROAS up to 6.3